We spend $1.4 trillion a year.
It’s time to spend it loudly.
The LGBTQ+ community is one of the most powerful consumer forces on earth. Brands rise and fall by our choices. Here’s the data behind the dollar.
A community that keeps growing.
LGBTQ+ identification has more than doubled in the past decade — from 3.5% in 2012 to 7.6% in 2023. As the community grows, so does its collective economic weight.
The dollar amount is only growing.
US LGBTQ+ buying power has grown 69% over the past decade — faster than overall US consumer spending growth over the same period.
We make and break brands.
The data is clear: brands that stand with us win our loyalty. Brands that betray us face real, measurable consequences.
Higher purchase intent among LGBTQ+ consumers for brands that publicly support them
The LGBTQ+ travel market thrives on loyalty to inclusive destinations and brands
Boycott following reversal of Dylan Mulvaney partnership
Stock decline after pulling Pride merchandise amid right-wing pressure
Ongoing reputational cost from donations to anti-LGBTQ+ organizations
Where the gay dollar goes.
Travel, fashion, and entertainment account for nearly 60% of LGBTQ+ consumer spending — industries that thrive on the gay dollar.
Every purchase is a vote.
When we spend with intention, we shape the market. When we withdraw, brands feel it. The Gay Dollar turns community into power — and data into action.