This is only the beginning.
We started with two companies. We’re building toward every brand, every category, every country — scored, ranked, and powered by the community.
MVP launch
LiveThe Gay Dollar is live with two companies — Chipotle and Chick-fil-A — scoring across five pillars of LGBTQ+ alignment, plus the Gay Economy data page.
Dow 500 coverage
BuildingScoring the 500 largest US companies by market cap. Every major brand you interact with daily — rated, ranked, and explained.
Category rankings
PlannedBrowse companies by the categories that matter to you — fast food, grocery, airlines, streaming, fashion, automotive, and more. See which brands in each space lead or lag on LGBTQ+ alignment.
Gay-friendly alternatives
PlannedLike Chick-fil-A but want a better option? We'll show you the closest alternatives with higher alignment scores. Every product category, every budget.
The Gay Dollar Score — full methodology
PlannedA transparent, in-depth breakdown of exactly how we score companies. Every pillar, every data source, every weighting decision — open for scrutiny.
Russell 1000 + all US public companies
FutureExpanding beyond the Dow 500 to every publicly traded US company. If it's listed, it's scored.
Community-powered reviews
FutureThe Wikipedia model: AI-scraped data as a starting point, refined by human reviewers. Community members can flag outdated info, submit evidence, and propose score updates — all with full audit trails.
Contributor incentive model
FutureWe're exploring ways to reward community members who contribute quality reviews, flag errors, and help keep scores accurate. The gay dollar should benefit the people who protect it.
Browser extension
FutureShop with confidence anywhere online. The Gay Dollar extension shows alignment scores directly on product pages, checkout flows, and search results.
Global coverage
FutureThe gay dollar exists everywhere. We'll expand scoring to public companies in the UK, EU, Canada, Australia, and beyond — benchmarked against local legal standards and cultural context.
Developer API
FutureAccess Gay Dollar scores programmatically. Build apps, plugins, and integrations that bring LGBTQ+ alignment data wherever it's useful.
Have a feature idea? See something missing? This roadmap is shaped by the community it serves.
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