Product Roadmap

This is only the beginning.

We started with two companies. We’re building toward every brand, every category, every country — scored, ranked, and powered by the community.

Now

MVP launch

Live

The Gay Dollar is live with two companies — Chipotle and Chick-fil-A — scoring across five pillars of LGBTQ+ alignment, plus the Gay Economy data page.

2 companies · 5-pillar scoring · Gay Economy stats
In Progress

Dow 500 coverage

Building

Scoring the 500 largest US companies by market cap. Every major brand you interact with daily — rated, ranked, and explained.

500 companies · AI-assisted initial scoring
Coming Soon

Category rankings

Planned

Browse companies by the categories that matter to you — fast food, grocery, airlines, streaming, fashion, automotive, and more. See which brands in each space lead or lag on LGBTQ+ alignment.

Fast food · Grocery · Airlines · Streaming · Fashion · Tech · Cars

Gay-friendly alternatives

Planned

Like Chick-fil-A but want a better option? We'll show you the closest alternatives with higher alignment scores. Every product category, every budget.

"Since you like X, try Y" · Side-by-side comparisons

The Gay Dollar Score — full methodology

Planned

A transparent, in-depth breakdown of exactly how we score companies. Every pillar, every data source, every weighting decision — open for scrutiny.

Workplace equality · Community investment · Political spending · Public stance · Transparency
On the Horizon

Russell 1000 + all US public companies

Future

Expanding beyond the Dow 500 to every publicly traded US company. If it's listed, it's scored.

~4,000 companies

Community-powered reviews

Future

The Wikipedia model: AI-scraped data as a starting point, refined by human reviewers. Community members can flag outdated info, submit evidence, and propose score updates — all with full audit trails.

AI baseline → human review → community verification

Contributor incentive model

Future

We're exploring ways to reward community members who contribute quality reviews, flag errors, and help keep scores accurate. The gay dollar should benefit the people who protect it.

Contribution rewards · Reputation system · TBD

Browser extension

Future

Shop with confidence anywhere online. The Gay Dollar extension shows alignment scores directly on product pages, checkout flows, and search results.

Chrome · Safari · Firefox

Global coverage

Future

The gay dollar exists everywhere. We'll expand scoring to public companies in the UK, EU, Canada, Australia, and beyond — benchmarked against local legal standards and cultural context.

UK · EU · Canada · Australia · Phase 1

Developer API

Future

Access Gay Dollar scores programmatically. Build apps, plugins, and integrations that bring LGBTQ+ alignment data wherever it's useful.

REST API · Open sourcing score methodology

Have a feature idea? See something missing? This roadmap is shaped by the community it serves.

← Back to search